FremantleMedia Kids & Family is entering into a collaboration with leading holiday company Thomas Cook for 2017, that will see Danger Mouse activities added to its Thomas Cook and Airtours kids’ clubs, helping to bring the world’s greatest secret agent to life across Europe this summer.
Forty Thomas Cook and Airtours kids’ clubs will feature special Danger Mouse themed two hour sessions, with top secret activities revolving entirely around the acclaimed action comedy TV series delivering fast-paced fun in a holiday environment.
Secured in conjunction with kids’ promotions agency Whipper Snapper the partnership starts this July and will continue until the end of the season in September. The initiative is expected to reach around 65,000 children from the UK travelling on holiday with Thomas Cook.
Danger Mouse follows the adventures of the eponymous secret agent and his ever faithful sidekick Penfold as they engage in all manner of mind-blowing missions aided, abetted and aggravated by a menagerie of old and new allies and adversaries.
Tessa Moore, SVP Global Brand Management FremantleMedia Kids & Family said: “Danger Mouse has already recruited thousands if not millions of new fans, and with the second series due to blast onto CBBC screens this spring, we are thrilled to be working with Thomas Cook on this partnership which brings them even further into the Danger Network!’”
Tony Hopkins, Product Director at Thomas Cook UK & Ireland said: “We want all of our younger holidaymakers to have a great holiday, and the activities we’ve developed with the Danger Mouse team will definitely help make our kids’ clubs a memorable experience. We’re really looking forward to welcoming Danger Mouse this summer.”