Our licensing division is responsible for building brands off screen and extending them into new consumer experiences through carefully planned and individually tailored strategies and partnerships. We focus both on our own FremantleMedia brands such as American Idol, The Price Is Right and The X Factor in addition to representing third party brands such as Rebecca Bonbon, The Adventures of Merlin, the CBS catalogue in Asia and the Paramount licensing portfolio in Australia and New Zealand.
Sponsorship & Promotions:
Pairing our programming with some of the biggest consumer brands in the world, including Ford, Coca-Cola, Carphone Warehouse, Talk Talk, Rexona, T-Mobile and McDonalds.
Consumer Products:
Slot machines, board games, video games, books, fitness products, toys and other merchandise enable us to extend brands into the retail market globally. FME is also actively involved in emerging areas of consumer product development, such as the bestselling American Idol Karaoke Revolution range of videogames.
Interactivity:
We've developed award-winning websites, wireless applications, interactive TV and online gaming for our brands, while our pioneering online and mobile comedy channel, Atomic Wedgie, has achieved a breakthrough crossover between low-budget video clips and mainstream TV commissions.
Live Events:
We continue to build brand awareness through live shows and exhibitions, including Grand Designs Live, the UK's No.1 show for design and innovation and in the US, The Price Is Right Live in Las Vegas entertains thousands of consumers each year. In February 2009 we launched one of FME's most innovative brand extension projects with The American Idol Experience at Disney’s Hollywood Studios, giving starry-eyed Walt Disney World guests a chance to become a star on the attraction’s stage or experience the excitement of a live production.