Danger Mouse, the world’s greatest British secret agent is now a retro icon. Series one first aired in the UK in 1981 on ITV, and the show has now aired in over 80 countries.
Danger Mouse and his faithful assistant Penfold take on missions to save the world, assigned by Colonel K, usually culminating in battles against their notorious enemy – Baron Silas Greenback and his henchman Stiletto. Danger Mouse is a master of daring do: funny, clever and hugely enjoyable for all age groups.
Brand Values
- British icon
- Slapstick
- Loyalty
- Courage
Brand positioning
Danger Mouse is the world’s greatest one-eyed secret agent, who takes on missions to save the world with his faithful assistant Penfold.
He is THE British superhero!
Target market
- Kids (core 5-10)
- 16-34 young adults
- 35+
Licensing Opportunities
- Plush
- Novelty gifting
- Collectibles
- Stationery
- Mobile
- Publishing
- Sponsorship
- On-pack promotions
- Point of sale
- Experiential and sampling
- Live events
- Mobile games/apps
- Social games
- Casual games
- iDTV gaming
Contact our UK licensing team
Related properties
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Danger Mouse® FremantleMedia Ltd & © Cosgrove Hall Productions Ltd. Licensed by FremantleMedia Enterprises.