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FREMANTLEMEDIA KIDS & FAMILY APPOINTS LITTLE DOT STUDIOS TO ACCELERATE YOUTUBE STRATEGY

13 July 2017

LITTLE DOT STUDIOS TO MANAGE & EXPAND DIGITAL PRESENCE FOR ICONIC BRANDS INCLUDING TREE FU TOM, KATE & MIM-MIM & DANGER MOUSE

FremantleMedia Kids & Family is pleased to announce the appointment of Little Dot Studios to manage and expand its digital presence on the YouTube platforms and grow channel viewers and subscribers for its key brands Tree Fu Tom, Kate & Mim-Mim, and Danger Mouse as well as cultivating new digital channels for Monsuno, Grojband, Ella the Elephant and a new family classics channel, Flashback TV, which will include classic titles like Sooty, Count Duckula, Button Moon and Chorlton and the Wheelies

Little Dot Studios, one of the biggest distributors of premium television content on YouTube, will manage and expand FremantleMedia Kids & Family presence on YouTube, taking on YouTube channel management responsibilities for all of its key titles globally; uploading content regularly, creating compilations and targeted playlists, optimization and scheduling of all content as well as working closely with YouTube Kids to maximize opportunities for promotion.

Tessa Moore, SVP, Global Brand Management Fremantle Kids & Family, said: We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube, whether it’s children watching our engaging stand out current titles or adults and families catching up on their favourite shows of yesteryear.” 

Wayne Davison, MD, Content Acquisition & Distribution, Little Dot Studios, said, “It’s wonderful to be working with brands as loved as Danger Mouse and Tree Fu Tom and we are really delighted to be partnering with FremantleMedia Kids & Family to reach and grow audiences for all of these fantastic brands on the YouTube platform.”

 

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