London, 2 March 2010: FremantleMedia, one of the largest creators and producers of entertainment brands in the world, announces the successful premiere of the first season of Pilipinas Got Talent in the Philippines. The first audition episode aired on broadcaster ABS-CBN on 20 February 2010 in the highly competitive Saturday prime-time slot of 7.30pm. The programme garnered an audience share of a stunning 38.7% nationwide and sustained its leadership on its Sunday at 8.30pm, airing with a 37.5% rating - ranking as the number one show of the week in the Philippines. The closest rival to ABS-CBN rated at 20%.
Pilipinas Got Talent is hosted by Billy Crawford and Luis Manzano with the judging panel of the very vocal and opinionated Queen of Entertainment; Kris Aquino, former ABS-CBN President; Freddie Garcia and Comedy Queen; Ai-Ai Delas Alas. Marc Abaya hosts Pilipinas Got More Talent which is a 30-minute spin-off of the main shows and airs from Mondays to Fridays.
FremantleMedia Asia’s CEO, Patrick Schult, said: “Got Talent continues its march across Asia and the world, and is going from strength to strength. Got Talent has a genuinely universal appeal and we’re delighted that audiences in the Philippines have responded to it with as much enthusiasm as they have elsewhere.”
The Got Talent format, co-owned by Syco, has aired in more than 30 countries and is a hit with audiences around the globe. India was the first Asian country to launch Got Talent as a local format.
The winner(s) of the first season of Pilipinas Got Talent will win PHP2,000,000 (approximately USD43,000).
- End -
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.
For further information:
Blair Metcalfe, Ogilvy PR
Tel: +44 (0) 207 309 1024