London, 16 June 2011: FremantleMedia, one of the largest creators and producers of entertainment brands in the world, today celebrates winning Best Online Program – Entertainment for social media cooking community SORTED at the Interactive Rockies, which recognise the very best in international digital media production. The Award was presented at the Banff World Media Festival on 15 June 2011 and highlights FremantleMedia’s continued success across multiple platforms.
SORTED is a social media cooking community targeting the 18-30 demographic, produced by FremantleMedia’s central new media division FMX in association with SORTED ltd. The innovative, highly inclusive format blends video recipes with extensive fan participation to provide a cooking show that reaches out beyond the confines of a TV screen, and has attracted a huge following on multiple platforms.
Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia said: “I am delighted that SORTED has been recognised by the jury as the world’s best online entertainment program. This is the second year in a row that we have been awarded this accolade , which clearly demonstrates FremantleMedia’s continuing commitment to innovation on cross media platforms. SORTED builds upon a diverse global portfolio of exciting digital content, as our multiple wins and nominations in the Best Online Program category illustrates. We look forward to challenging more boundaries in the future alongside our partners as we strive to grow FremantleMedia’s position as an industry leading cross media production company.”
This year’s win builds upon FremantleMedia’s success at the 2010 Rockie Awards, when FMX’s online drama FREAK was named the world’s best Original Online Program in the Interactive category. FREAK is a fully interactive experience developed by FMX that aired on MySpace in the UK.
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Notes to Editors
SORTED is a social media cooking brand adapted to the needs of the 18-30 generation. At the heart of SORTED are Ben - the professionally trained chef - and Barry - his elementary school friend. Together with a bunch of other friends, they make up the SORTED crew and they’re on a mission to solve the younger generation’s cooking problems by showing them how cooking can be fun, social, cheap and simple. Central to SORTED is inclusivity; whether on YouTube, where for example the audience asks Ben for tips around cooking, or on Facebook, where they can show off the pictures of their dishes and be rated by the community. SORTED is a new type of multiplatform experience created to harness the power of communities and leverage the specific grammar of the online world, adapted to the world-class storytelling and production values that FremantleMedia is renowned for. Launched only a year ago in May 2010, SORTED is already a great success; without any marketing, SORTED rapidly grew bigger than Jamie Oliver on YouTube to become the platform's largest cooking community in the UK. Despite popular opinion, SORTED has really proved that the 18-30 demographic are definitely willing to get into the kitchen!
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FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall , Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out , Family Feud , The Price is Right , Farmer Wants A Wife , Gute Zeiten Schlechte Zeiten , and Neighbours.
For further information:
Blair Metcalfe, Ogilvy PR
Tel: +44 (0) 207 309 1024