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FremantleMedia Enterprises Announces Global Launch Of Bindi's Bootcamp

November 29 2011 – FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, today announced the global launch of the new wildlife TV game show Bindi’s Bootcamp, the first new property to come from FME’s partnership with Terri, Bindi and Robert Irwin, and Australia Zoo.

The partnership, under which FME is working with Australia Zoo and the Irwins to develop new worldwide opportunities for television and licensing, will see FME handle all brand licensing and distribution rights to Bindi’s Bootcamp.

Australian broadcaster ABC has commissioned FremantleMedia Australia to produce the series, in association with Sticky Pictures, to be shot on location at Australia Zoo in Queensland, Australia.

Hosted by Bindi Irwin (Bindi: The Jungle Girl), Bindi’s Bootcamp offers young adventurers the chance to get up close to wildlife and prove they have what it takes to become an official ‘Wildlife Warrior’. Three teams will join Bindi on an action-packed adventure into the wild. Across zoo, jungle, safari and savannah locations, competitors will test their knowledge, inner strength and endurance. This is the only show where kids can experience close-up wildlife encounters, endure physical and mental challenges, and have lots of messy fun along the way. The contestants will start as animal lovers and, if they have what it takes to pass Bindi's challenges, leave as ‘Wildlife Warriors’.

Sander Schwartz, President, Kids & Family Entertainment, FME, said “We are proud of our burgeoning endeavours with the Irwin family and Australia Zoo. We are thrilled to welcome this fresh and compelling new show and format into our growing portfolio of kids’ brands. Bindi is an amazing young talent and will infuse this series with fun, excitement and charm. The Irwins have dedicated their lives to protecting endangered species and supporting wildlife and nature conservation, an ethos that forms the basis for all the fun, adventure and mayhem that will be a part of this show.

“We believe there is growing demand for original live-action kids’ entertainment series, and Bindi’s Bootcamp is a fantastic addition to that genre. We look forward to continuing to build our close working relationship with Sticky Pictures and FremantleMedia Australia and to introducing this show to the global marketplace.”

FME Kids & Family Entertainment division was founded in 2009 and has quickly become a worldwide leader in the family entertainment business. With 12 titles in production in collaboration with top producers on four continents, FME Kids & Family Entertainment is already one of the most prolific independent producers and distributors of content in the sector today. Its growing portfolio of content spans across four key genres: preschool, kids comedy, action/adventure and tween/teen fare. FME Kids & Family Entertainment is bringing to networks around the world innovative and exciting shows for television and new media platforms in live-action, 2D animation, CGI, stop-motion, puppetry and real-time animation with programming targeting demographics ranging in scope from preschool through high school.

Bindi’s Bootcamp joins FME’s growing portfolio of kids’ live-action properties, which includes My Babysitter’s a Vampire, a genre-busting adventure/comedy; Really Me, a tween live action sitcom; and The Aquabats Super Show, a quirky comedy adventure that combines a hybrid of concert footage, live-action skits and animation.

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Notes to Editors

FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.

For more information please contact:

Mary Jones
Interim Sr. PR Manager
FremantleMedia Enterprises
Tel: +44 (0) 20 7691 6515

Jumana Rizwan
PR Manager
FremantleMedia Enterprises
Tel: 07775 035 317