FME To Represent Worldwide Brand Licensing Rights
LONDON, 1 March 2012: FremantleMedia and FremantleMedia Enterprises (FME) today announced the acquisition of the format and licensing rights to Recipe to Riches. The show, created by Temple Street Productions, is a new reality competition series that sees home cooks battle for a cash prize and the chance to have their original recipe chosen and sold nationwide in a supermarket chain.
Already a hit in Canada, Recipe to Riches kicks off with a cross-country search where a panel of food experts choose finalists in a new food category each week. These categories can include anything from Sweet Puddings and Pies, to Cakes, Appetizers, Main Courses, or Sweet and Savoury Snacks. The top three finalists in each category fight for their recipes to be chosen as the category winner and awarded the weekly cash prize. The winning products are then immediately made available in grocery stores nationwide, allowing viewers to taste the products before they cast their vote to decide the ultimate Recipe to Riches champion.
FremantleMedia will roll the format out to international audiences through its worldwide network of production companies, and FME will represent the worldwide licensing rights to the brand (outside of Canada), working closely with the creative production teams to integrate retailers and sponsors into the show, create and launch products with retail partners and develop brand extensions through social media and live events to drive audience participation.
Rob Clark, Director, Global Entertainment Development, FremantleMedia said: “Recipe to Riches is a ground-breaking programme. For the viewer, it’s the first truly interactive food show; in Idols, you can buy and enjoy the music, in Recipe to Riches, the viewer can eat the winning recipe. What could be more satisfying? Sight, sound, smell and taste, all in one TV show. We’re delighted to have acquired Recipe to Riches and we are very much looking forward to bringing local versions of the show to audiences around the world.”
David Ellender, FremantleMedia Enterprises’ Global CEO, added: “We are incredibly excited about Recipe to Riches, which is the perfect format to plug in to FME’s global expertise and infrastructure, with huge commercial potential, particularly across sponsorship, consumer products, interactive and live events.”
David Fortier and Ivan Schneeberg, Co-Presidents of Temple Street Productions and Executive Producers for Recipe to Riches, said: “Food is such a tactile and sensory experience. We wanted to produce a truly unique food show – where viewers would not be separated from making that connection with the dishes being prepared. We created a show that we could – for the first time ever – provide an outlet where people could taste the food being prepared on the show. We are especially excited that our format will be produced and sold internationally by FremantleMedia who are perfectly positioned to bring the culinary joy of our show to audiences the world over.”
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Notes to Editors:
ABOUT FREMANTLEMEDIA & FREMANTLEMEDIA ENTERPRISES
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
www.fremantlemedia.com
For further information:
FremantleMedia
Blair Metcalfe, Ogilvy PR
Tel: +44 (0) 207 309 1024
Mobile: +44 (0) 7740 190901
Blair.metcalfe@uk.ogilvypr.com
FremantleMedia@uk.ogilvypr.com
Mary Jones
Interim Sr. PR Manager, FME
Tel: +44 (0) 20 7691 6515
mary.jones@fremantlemedia.com