May 2, 2012 – FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, today announced a world-first consumer experience for the Got Talent franchise with the launch of an Australia’s Got Talent Backstage Tour.
Dustin Lockett, VP Live Experiences FremantleMedia Enterprises, said: “Australia’s Got Talent format owner SyCo has never before approved any consumer experience like this, giving Australian fans this rare opportunity.
“This is another great example of FME harnessing unique opportunities to turn television into engaging live experiences for fans, and this world-first for the Got Talent franchise is an excellent win for us and for fans of the show,” Lockett said.
“It is testament to the calibre of work we do in translating screen properties into bigger interactive experiences, which is an important growth area for our business.”
The $195+ exclusive Backstage Tour tickets will include a VIP tour of the studio, access to rehearsals and sound checks, a chance to rub shoulders with the contestants, a chance to ‘be a star’ on stage at warm-up and sit in the judges’ chair for photos, lunch on set and VIP seats for the recording. Ticketholders will also go home with a crew-branded hoodie.
This is the first of a number of FME Live Experiences set to launch in 2012, bringing television and other entertainment properties to life for fans, while mining a lucrative revenue stream for FME.
An eDM and consumer public relations campaign will raise awareness to raise awareness for the Backstage Tours and point fans to a dedicated website for ticket sales and event information.
Tickets are priced from $195 for the first week, increasing incrementally as the show progresses. All ticketing information is available at www.australiasgottalentbackstagetour.eventbrite.com.
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ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
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