London, 29 May 2012: FremantleMedia Enterprises (FME) today announced its agreement with leading global branded play company, Hasbro, Inc. (NASDAQ:HAS) to develop Trivial Pursuit and Connect 4 branded slots and instant win games for the online and mobile channels.
Trivial Pursuit and Connect 4 are highly successful, well-known and iconic global brands. FME plan to develop and translate themes from each brand for online and mobile gambling. Both titles will be available to UK and European players via the OpenBet and GTS platforms.
Simon Murphy, Head of Gambling for FME, EMEA, commented, “We are hugely excited to be working with Hasbro to develop Connect 4 and Trivial Pursuit premium branded gambling content. The new addition of the gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content.”
FME’s Gambling division has previously licensed, developed and distributed branded games for online, mobile and land based slots across a number of brands including The X Factor, Britain’s Got Talent, The Price Is Right, Family Fortunes and SPACE INVADERS. The deal with Hasbro further establishes FME’s growing slate of non-TV intellectual property.
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ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
CONNECT4 and TRIVIAL PURSUIT are trademarks of Hasbro and are used with permission. 2012 Hasbro. All rights reserved.
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