New York, NY, 12 June 2012: Condé Nast and FremantleMedia Enterprises (FME) today announced a licensing agreement to create SELF-branded fitness products with leading provider and distributor of fitness equipment and accessories, Cap Barbell Inc. The deal was brokered by FME, licensing agent for Condé Nast brands, SELF and Epicurious.
SELF will enter the fitness category with branded products that will include yoga mats, exercise balls, aerobic steppers, weights, resistance products, pedometers, heart rate monitors, and more. “SELF inspires 13 million women to take action in their lives, and this exciting new line of fitness products is another way we will help them tap into their best selves,” said Lucy Danziger, editor-in-chief of SELF. “Everyone at SELF is proud to be creating fun, new beautifully designed workout tools with our partners at Cap Barbell.”
“We’re very excited to work with Cap Barbell,” said Julie Michalowski, senior vice president, consumer business development for Condé Nast. “This venture is an example of what Condé Nast looks for in a licensing agreement, a premium partner and involvement in all facets of product development and marketing strategies. In the end, with Cap Barbell’s superior expertise and our understanding of SELF, we know the product will accurately reflect the spirit and quality of the brand.”
“We are delighted to be working with Cap Barbell Inc., a titan of the fitness industry for over 25 years, to bring SELF branded fitness equipment and accessories to consumers,” said Andrea Brent, vice president of consumer products for FremantleMedia Enterprises, North America. “This partnership exemplifies SELF’s commitment to providing women with the tools they need to live a healthy lifestyle.”
"We are thrilled to collaborate with SELF and leverage their expertise in fitness to create amazing products that health and wellness enthusiasts will find beneficial in achieving their fitness goals," said Curt Reynolds, vice president business and product development, Cap Barbell.
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Notes to Editors:
ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
ABOUT CONDE NAST
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past 10 years than all of its competitors combined. For more information, visit condenast.com or follow us on Twitter @CondeNastCorp.
Reaching 13 million readers and online users, SELF magazine informs and inspires women in areas of fitness and beauty, diet and health, style and happiness, to help them achieve their personal well-being goals, and become their vision of their best self. SELF is the founder of the Pink Ribbon for breast cancer awareness and an ASME National Magazine Award winner for excellence in journalistic achievement in print and online. SELF is published by Condé Nast, home to some of the world’s most celebrated media brands. For more information, visit www.SELF.com and follow @SELFMagazine on Twitter, Facebook and Pinterest.
Headquartered in Houston, TX, CAP Barbell, Inc. (www.capbarbell.com) was established in 1983 and is a leading distributor of fitness equipment & fitness accessories. CAP specializes in distributing exercise products to sporting goods chains, specialty stores, online retailers as well as mass merchants in the U.S. & Canada. CAP also sells into the International markets. CAP’s product portfolio includes free weights, upright bikes, indoor cycles, recumbent bikes, home gyms, fitness accessories and equipment flooring. CAP has 5 strategically placed distribution centers in the U.S. (CA, IL, TX, GA & NJ).
For further information:
Lainie Rosenthal, Sunshine Sachs
Tel: +1 212 691 2800
Interim Sr. PR Manager
Tel: 0207 7691 6515
Susan Portnoy, Condé Nast
Tel: +1 212 286 6047