London, June 2012: FremantleMedia, one of the largest creators and producers of television brands in the world, celebrates winning two Rockie Awards for German transmedia project Wer Rettet Dina Foxx? at the 2012 Banff World Media Festival, championing the very best in international television and digital media production. In addition to winning in the category of “Best Cross-Platform Project (Fiction)”, Wer Rettet Dina Foxx? was also named the Best Interactive Project overall at the Rockie Gala Awards. This is the third year in a row that FremantleMedia has won in the Interactive category at the prestigious event, highlighting the company’s continued success across multiple platforms.
Wer Rettet Dina Foxx? was produced for ZDF by UFA Lab and teamWorx, divisions of FremantleMedia’s German production arm UFA. Translated as Rescue Dina Foxx, the cross-platform experience combines TV, online, gaming and live events in a radically novel way: a TV-movie ends with a cliff-hanger and the audience must go online to find the murderer. Viewers can follow Dina Foxx in one of three ways: by becoming heavily involved in a 3-week alternate reality game, playing a concurrent point-and-click adventure or leaning back watching regular video updates. One TV movie, 300 minutes of online video, 30 audio clips, 20 fictitious websites, 30 social media platforms, one game and live events combine to make Wer Rettet Dina Foxx? Germany’s biggest ever multiple award winning alternate reality game.
Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia, said: “I am delighted that Wer Rettet Dina Foxx? has been recognised by the international jury of the Banff Rockies as the world’s best interactive experience both in the Cross Platform Fiction category, and overall. The work of our German teams on Wer Rettet Dina Foxx? is a perfect example of FremantleMedia’s clear and on-going commitment to creating innovative, high quality entertainment experiences on both traditional and new media platforms worldwide.”
This year’s win builds upon FremantleMedia’s considerable success at the Rockie Awards over the past few years. FremantleMedia earned an impressive three nominations out of a total five in the category of Best Online Program – Entertainment at the 2011 Interactive Rockies, with social media cooking community SORTED named the category winner. SORTED is produced by FremantleMedia’s central new media division FMX in association with SORTED ltd and is now one of the world’s most popular cooking channels on YouTube, where it has attracted over ten million video views. At the 2010 Rockie Awards, FMX’s online drama FREAK was named the world’s best Original Online Program in the Interactive category. FREAK is a fully interactive experience that aired on MySpace in the UK.
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Notes to Editors
FremantleMedia is one of the leading creators and producers of television entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK and the US), Got Talent (co-produced with Syco in the UK and the US), Neighbours, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.
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