CANNES, 8 October 2012: FremantleMedia, one of the largest creators and producers of entertainment brands in the world, is bringing two additional channels to YouTube as part of YouTube’s new original channels initiative, announced today at the MIPCOM TV market. FremantleMedia’s German production arm, UFA, will create an urban life channel and a crime channel for the leading online video platform; two of 30 new original channels YouTube is set to launch across the UK, France and Germany.
UFA’s crime and urban life channels add to the two highly successful channels created and launched by FremantleMedia as part of YouTube’s original channels initiative in the US earlier this year, The Pet Collective, (created and produced by FMX, FremantleMedia North America and FremantleMedia Enterprises) and THNKR (created and produced by @radical.media). In total, FremantleMedia now operates 90 YouTube channels across 18 territories. Two of its channels, for Britain’s Got Talent and The X Factor UK, have surpassed an incredible one billion lifetime views each, making them the highest rated channels for an entertainment programme and the most watched YouTube channels for British series ever. They are also among the Top 50 most viewed channels on YouTube of all time.
Cécile Frot-Coutaz, CEO, FremantleMedia, said: “We are experts in producing original, quality programming across evolving media platforms, and have built a formidable and unrivalled position as the highest rated TV producer on YouTube. Around the world we’re opening on average one new channel a week on YouTube, with views of our content reaching more than 2.5 billion in this year alone. We are exceptionally pleased to be building on our long-term relationship with YouTube with these two new channels from UFA in Germany, as we continue to engage viewers and monetise our content far beyond a traditional linear broadcast model.”
UFA’s urban life YouTube channel will be centred on Berlin, tapping into the city’s cultural zeitgeist and inspired by its rich mix of inhabitants. The channel is the brainchild of UFA Lab, which will also produce the content, supported by teamWorx and Grundy Light Entertainment. Kristian Costa-Zahn, Head of Creation at UFA Lab, will act as creative producer for the channel.
UFA is also launching an innovative crime channel that will feature expert analysis of real life crimes, criminologist insights, true crime stories and chilling revelations. The channel is a collaboration between UFA Lab and UFA Fernsehproduktion, the award-winning production team behind such crime series as SOKO 5113, SOKO Leipzig and Ein starkes Team. Jörg Winger, SOKO Leipzig producer, will head-up the channel.
Further details about UFA’s German YouTube channels will be announced later in the year.
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Notes to Editors
FremantleMedia is one of the leading creators and producers of television entertainment brands in the world. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 92 percent owned by the international media company Bertelsmann. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
For further information:
Blair Metcalfe, Ogilvy PR
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