Partners Commit to Creating New Season; New Broadcast Territories Announced; Toys Get a Refresh for 2013
WEDNESDAY 17 OCTOBER 2012 – FremantleMedia Enterprises (FME), JAKKS Pacific Inc, and Dentsu Entertainment USA announced today that they will be creating another season of the epic boys’ action-adventure series Monsuno. The trio of brand and entertainment powerhouses are committing to another 26 x 30’ episodes of the fast-moving action adventure series, which will also be complemented by a new lineup of transforming action figures, accessories, combat sets and battle gameplay from JAKKS Pacific.
The Monsuno series has now been sold to more than 140 markets globally, with Nickelodeon taking on the brand in key territories around the world including the US where the series airs on Nicktoons. Other markets include the UK, Central and Eastern Europe, Russia, Italy, France, Germany, Spain, Portugal, Africa, the Middle East, Canada, Australia/New Zealand, Latin America, Southeast Asia and Japan.
In the UK, Monsuno ranks as the No 1 show in its time slot amongst key target boys 6-12, beating the nearest competitor by 22%; amongst boys 6-12 Monsuno won an average 21.4% share, an incredible 128% above CITV’s weekday morning average. In Germany, Monsuno regularly achieves more than a 20% share of boys 4-9; and in the Netherlands, the show gained a peak audience share of 41% amongst boys 6-12 exceeding the broadcaster by a massive 126% and making that episode No. 1 in its time slot.
As the show takes off globally, merchandise is gaining momentum around the world as well, including in Australia, where it won the Australian Toy Association’s Boys Toy of the Year award and has become the top boys brand at major retailers. In the UK, Monsuno has a 25% share of the battling toys category and has outsold other leading boys’ brands with a commanding presence.
Sander Schwartz, President Kids & Family Entertainment, FME, commented, “Monsuno is proving to be one of the most popular boys brands in the world. We’re pleased to support the brand with our partners by bringing all-new episodes to international channels. The new, fresh look of the toys and upcoming merchandise will be a great complement to the show.”
Jared Wolfson, Director of Marketing and Creative Producer for Boys Entertainment, JAKKS Pacific, added, “With new episodes, new toys and new worldwide audiences, Monsuno has just become an even more powerful global franchise. We are really excited to be deepening our relationships with our global partners and driving worldwide success for the brand.”
Monsuno is co-produced by Pacific Animation Partners LLC, a joint venture between JAKKS Pacific, Inc. & Dentsu Entertainment USA, Inc., with FremantleMedia Enterprises and The Topps Company, Inc. FME is responsible for the exclusive worldwide distribution of Monsuno TV Programming outside of Asia and is the master licensing agent for the brand outside of Asia. JAKKS Pacific is the creator of Monsuno and the master toy licensee; its toy line features innovative, kid-controlled action figures, accessories, playsets, collectables, electronics and integrated role play products.
Aimed at boys 6-11, Monsuno is an animated action-adventure series where hero Chase Suno and his friends face off against menacing villains by commanding and controlling destructively powerful hybridized monster creatures. The first series of Monsuno made its debut in the US on Nicktoons in February this year, with a staggered rollout around the world throughout 2012, where it continues to attract audiences.
– Ends –
Notes to Editors
About FremantleMedia and FremantleMedia Enterprises
FremantleMedia is one of the leading creators and producers of television entertainment brands in the world. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 92 percent owned by the international media company Bertelsmann. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.www.fremantlemedia.com
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise®, Moose Mountain® and Maui Toys®. JAKKS is also the creator of the underlying Monsuno® property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®.
ABOUT DENTSU ENTERTAINMENT USA, INC.
Headquartered in Santa Monica, CA, Dentsu Entertainment USA, Inc. was formed in April 2010 as a wholly owned subsidiary of Dentsu Inc. (Tokyo Stock Exchange, Code 4324), the world's largest advertising agency brand and a leading producer of Japanese animation, with over 18,000 full-time employees and close to 100 offices worldwide. Dentsu Entertainment USA develops original animation programming and media content for markets worldwide, and manages licensing programs for existing and new properties. Current projects include Chub City®, a toy based property featuring street-savvy characters and vehicles, currently in development as an animated series, Deltora Quest®, a 52-episode animated series based on the international top-selling fantasy-adventure book series of the same name already airing in multiple markets worldwide, and Mameshiba™, a collection of animated shorts and character licensing program with over $100 million in product sales since 2008.
ABOUT THE TOPPS COMPANY, INC.
Founded in 1938, Topps (www.topps.com ) is a leading creator and marketer of sports and entertainment cards, related collectibles, and popular confectionery brands. Topps products include Major League Baseball, NFL, WWE, UFC, Star Wars, Club Penguin, and other trading cards, sticker album collections, and collectible games. The Company’s confectionery portfolio includes “Bazooka” bubble gum, “Ring Pop”, “Push Pop”, “Baby Bottle Pop” and “Juicy Drop Pop” lollipops. Topps was acquired in October 2007 by Madison Dearborn Partners, a private equity group, and Michael Eisner, former CEO of Disney. Headquartered in New York City, Topps also maintains offices in Pennsylvania, the United Kingdom, Ireland, Italy, and Argentina.
For more information please contact:
Sr. PR Manager
Tel: 0207 7691 6911 / +44 (0) 7833 093 351
Publicity Consultant, Kids & Family FremantleMedia Enterprises