London, 19 November, 2012: FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, announced today the appointment of Jayne Stephens as Head of Brand Partnerships UK.
Stephens will be responsible for generating and maximising revenues from brand and broadcast sponsors through the development of strategic off air partnerships, product placement deals, ad funded opportunities and more. She will work closely with advertising, marketing and digital agencies, and directly with brands, to deliver exciting new commercial, cross-platform opportunities for key FME properties including The X Factor, Britain’s Got Talent, Take Me Out, Celebrity Juice and more.
Previously Sponsorship and Content Director at Starcom MediaVest Group, where she was instrumental in setting up their first Sponsorship & Creative Solutions operation, Stephens has worked with the world’s leading brands including Blackberry, Samsung, Heineken, Honda and P&G. Her recent projects include Summer Daze with Blackberry (C4), and the product placement deal for Revlon and Britain and Ireland's Next Top Model.
Stephens will be based in London reporting to Dominic Burns, SVP Licensing & Entertainment, FME.
She commented, “I’m really excited to be joining FremantleMedia Enterprises, the company is well known for its innovative approach to brand building and cross platform activity on some of the world’s best known properties. There are a lot of exciting opportunities to mine and I’m looking forward to being part of such an exciting team.”
Burns added, “Jayne’s experience is second to none and we’re delighted to welcome her to the FME business. As we look to further our already successful track record in creating unique and exciting brand extension activities, she was the clear choice to lead the initiative.”
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Notes to Editors
About FremantleMedia and FremantleMedia Enterprises
FremantleMedia is one of the leading creators and producers of television entertainment brands in the world. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 92 percent owned by the international media company Bertelsmann. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
For more information, please contact:
Acting Director Global Communications, FME
Tel: +44 (0)20 7691 6911
M: +44 (0) 7833 093 351