FremantleMedia International today announced a landmark multi-year digital deal with the China head quartered portal, Youku. The agreement will see a variety of FremantleMedia’s premium entertainment and drama content available to online audiences averaging 14 million unique users a day.
Second only to Youtube in terms of worldwide viewership, Youku also has an incredible 200 million mobile users. FremantleMedia is one of the first independent distributors to strike such a deal with the enormously popular platform.
Taking a wide selection of content exclusively for its VOD channels, youku.com, youku.net and tudou.com, some 202 hours of programming will be available on Youku in the first year. Initial properties include the recently launched Total Black Out USA along with several FremantleMedia International global hit series such as The X Factor USA season three, America’s Got Talent season eight, Project Runway season 11, Celebrity Apprentice season six and American Idol season 13. It has also acquired the high-end scripted series centred around a contract killer (with a twist) and starring Chloe Sevigny, Hit and Miss, along with the period dramas The Crimson Petal and the White and Fingersmith.
Ganesh Rajaram, FremantleMedia International Executive Vice President Asia, said, “Youku is a fantastic outlet for our programming in China allowing some of our best known shows to reach millions of new viewers. Our brands have repeatedly demonstrated their mass appeal around the world so it’s fitting and exciting that they can now reach such a thriving new market.”
Paul Ridley, FremantleMedia International Senior Vice President Asia Pacific, added, “As the Asian region evolves it’s really important for our world class entertainment to be present on platforms which are in line with new consumer viewing habits – with Youku’s vast reach it was the natural choice for us in China.”
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Notes to Editors
FremantleMedia is one of the leading creators, producers and distributors of television brands in the world. It is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama, factual entertainment and kids & family programming, with market leading capabilities that extend from content creation to licensing, digital and branded entertainment, gaming and home entertainment. The FremantleMedia Group (which includes FremantleMedia International, FremantleMedia Digital & Branded Entertainment, FremantleMedia Kids & Family Entertainment, FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, among others) has one of the most comprehensive global networks with operations in 25 countries, creating over 9,100 hours of programming a year, rolling out more than 60 formats and airing 400 programmes a year worldwide. The company also distributes more than 20,000 hours of content in over 200 territories. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Hole In The Wall, Family Feud, The Price is Right, Farmer Wants A Wife, Through the Keyhole Gute Zeiten Schlechte Zeite, Wentworth, Neighbours, Generation War, Salatut Elamat, Grand Designs, Project Runway, Tree Fu Tom and Strange Hill High. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 76.4 percent owned by the international media company Bertelsmann.
About FremantleMedia International
FremantleMedia International (FMI) is the global distribution division of FremantleMedia, one of the leading creators, producers and distributors of television entertainment brands in the world.
The division is responsible for global sales across Linear Television, Digital and Home Entertainment platforms of finished content, format sales in non-production territories as well as acquiring and developing new programmes for the international market. In addition to the world-class FremantleMedia production families around the globe, FMI works with the highest calibre creative talent, producers, channels, licensees and studios to create, finance and distribute the best content in the business.
FMI’s catalogue contains more than 20,000 hours of content; a diverse and exciting range of programming spanning drama, comedy, factual, lifestyle and entertainment. Managed by a powerful distribution network spanning nine international offices and supported by a best-in-class brand management team, FMI’s content has sold to more than 150 countries around the world. For more information please visit www.fremantlemedia.com.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view, and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."