A pioneer of online entertainment
By creating exciting new content for online platforms and extending existing brands into the digital arena, FremantleMedia is at the cutting edge of outstanding online entertainment and through our partnerships with YouTube, MySpace and other leaders in the new media field, we continue to harness the latest technologies and to produce a wide range of content, attracting and engaging with new audiences.
Production teams and brand extension divisions within FremantleMedia combine to create innovative, engaging online experiences:
FremantleMedia Cross Platforms (FMX) is the company’s original new media content unit. FMX creates and produces new media programming, from powerful scripted dramas to thrilling reality shows.
FremantleMedia Enterprises (FME) is the commercial division of the company and extends our own and third party brands into digital media.
TalkbackTHAMES Digital is a venture between talkbackTHAMES and FremantleMedia and combines two threads of digital excellence, meeting the demand from BBC and C4 for public service digital content.
Worldbeating online products
Our digital output includes brand licensing initiatives from programming hits such as Idols, The X Factor and The Price Is Right. In the U.S., for example, users can purchase American Idol show content from the iTunes Store, while our multi-platform website for The X Factor UK has won a prestigious Broadcast Magazine Award in addition to a Bafta nomination.
FremantleMedia has also taken a major stake in leading video games company Ludia in order to translate more of our intellectual properties into the expanding games market. The Price Is Right has already become a top selling game in its category on all formats, including Apple iPhone and iPod Touch.
Building on FremantleMedia’s core skills of creating innovative formats and story-telling, FremantleMedia has created some award-winning original online content. Successes include:
Freak (FMX), an online drama aimed at our partner MySpace UK’s 16-34 audience, features the story of Lucy, a tomboy gamer, who embarks on a journey of self-discovery and transformation.
Toyboize (talkbackTHAMES), which was recently nominated for a BAFTA in the Interactive Creative Category, is about the UK’s biggest child band – only now they are all grown up!
UR Fantastic (FMX) is a fan-driven online music community, enabling fans to express their devotion to their idols by creating video, text and photographic material in their honour.
My Secret Girlfriend (FME/FMNA) began life as a collection of shorts on our innovative website Atomic Wedgie. Comedy Central spotted My Secret Girlfriend and has now commissioned a full series.
Breaking new ground
Always looking for new ways to engage with and entertain audiences, FremantleMedia’s Participation Media recently partnered with The Sun newspaper and launched Sun Quiz Live, a live interactive gameshow hosted on The Sun’s website.
The show comes with a new twist: it combines live video and online games of skill to mainstream audiences, enabling users to play against one another in real time and to interact with the presenter, crew and fellow players. Just like a real gameshow!
FremantleMedia’s Gaming division is also developing a selection of MGM’s popular film and television brands into online casino-style games. These include games based on hit MGM titles such as Fame, the Stargate franchise and Robocop.