Sometimes what begins as a relatively small idea can turn into a massive international hit – and that’s just what happened to The Farmer Wants a Wife.
The reality show tracks the lives of single farmers looking to meet their perfect partner. Singles are encouraged to write in and then each farmer selects his top ten women who are invited to a social gathering. The favourite five then go on a date with the farmer, with two subsequently living for a week on his farm. Eventually the lucky one is chosen.
The show has traveled to more than 20 countries (including the US, Australia and across Europe) and continues to launch in new territories around the globe. The Farmer Wants a Wife has successfully hit new audience records, ranking as the No. 1 show in its time period in numerous countries including Austalia, Belgium, Finland, Germany, Norway and Sweden, just to name a few.
The show has consistently generated long term success, surpassing historic audience records with each series gaining new viewers in numerous territories. The show recorded an astonishing 5.4 million viewers in the Netherlands in 2011, making it the No. 1 show in the Netherlands since 1995, with the audience increasing an astonishing 120 % since the first series aired in 2004. The Farmer Wants a Wife ranks No. 1 in its time period across all demographics in Australia, and continues to attract audiences of up to 8.5 million viewers on Germany’s RTL in 2010. In France, the programme maintains its No. 1 spot over time in France, was the highest rated entertainment programme on M6 for 2010, and broke audience records during its sixth season in 2011.